Free freedom to display | News | News | Alcalain - Group of Manufactures of Shop-fitting

Presented at EuroShop 2026, FREE is the new line of cable display systems designed to offer maximum freedom in retail space design.

Its lightweight, essential and modular structure allows the creation of contemporary, dynamic and highly customizable display environments, giving products the role of true protagonists within the space.

But FREE is more than just a cable display system: it is a new way of interpreting retail display.

Freedom to configure spaces according to the store’s needs.
Freedom to adapt layouts to new collections and seasonal changes.
Freedom to expand the system over time without design limitations.
Freedom to create more open, lightweight and evolving environments.

Thanks to its modular and extendable nature, FREE naturally adapts to different retail concepts, offering a versatile solution capable of evolving together with the store itself.

The minimalist aesthetic of the structure enhances the product and improves the perception of space, creating a perfect balance between functionality, design and visual communication.

With FREE, the display system does not define limits: it creates possibilities.

Discover FREE and rethink the way retail display is experienced.